Neste Oil SWOT Analysis
Here is a detailed SWOT analysis of Neste Oil covering strengths, weaknesses, opportunities and threats.
Neste Oil Strengths
- Neste Oil included in the Dow Jones Sustainability World Index for the seventh time
- Ability to refine a range of crude inputs, such as Russian Export Blend (REB)
- High level of refining and technological expertise
- Ability to use an extensive range of sustainably produced raw materials
- Value added customer solutions provided by 5,000+ employees
- Strong brand name and extensive station network
- Competitive unit costs
Above are the strengths in the SWOT Analysis of Neste Oil. The strengths of Neste Oil looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Neste Oil Weaknesses
- Access to funding and rising capital costs, as well as challenges in procuring and developing new competitive and reasonably priced raw materials, may impact Neste Oil’s result.
- Sudden and unplanned outages at Neste Oil's production units or facilities continue to represent a short term operational risk.
- Rapid and large changes in feedstock and product prices may lead to significant inventory gains or losses
These were the weaknesses in the Neste Oil SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Neste Oil Opportunities
- To maximize the cash flow provided by the sales of the products Neste Oil refines
- Generate profitable growth on the expanding market for premium quality renewable fuels
- To generate profitable growth on the expanding market for premium quality base oil
- To leverage market potential in the countries around the Baltic
- Expanding raw material base.
Above we covered the opportunities in Neste Oil SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Neste Oil Threats
- The intense competition could erode company's market share and operating margins.
- The oil market has been, and is expected to continue, very volatile
- Uncertainty continues to be focused on the development of the world economy, and is likely to impact the demand for petroleum products
The threats in the SWOT Analysis of Neste Oil are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Neste Oil SWOT analysis.
About Neste Oil
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Neste Oil Overview | |
|---|---|
| Parent Company |
Neste Oil Corporation |
| Category |
Oil and Gas |
| Sector | |
| Tagline/ Slogan |
The Only way is forward |
| USP |
Oil Products: 1st in Neste Oil's home market around the Baltic |
| Neste Oil STP | |
| Segmentation |
Corporates and individuals in Estonia, Latvia, Lithuania, Finland, Baltic Region and United States looking to fulfill energy needs |
| Target Market |
Enterprises and people who depend who depend on unleaded petrol, diesel, furnace oil, and aviation fuel for business, vehicles and domestic uses |
| Positioning |
Finnish oil refining and marketing company producing mainly transportation fuels and other refined petroleum products |
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