Lever Ayush SWOT Analysis
Here is a detailed SWOT analysis of Lever Ayush covering strengths, weaknesses, opportunities and threats.
Lever Ayush Strengths
- Products born of the eternal truth of Ayurveda and the proof of performance through modern science
- Ayush Therapy range is endorsed by AryaVaidya Pharmacy (Coimbatore), one of India’s most reputed houses of Ayurveda
- Lever Ayush has five categories across health care and personal care range
- Free from harmful levels of heavy metals like Arsenic, Mercury and Lead; Pesticides and Bacterial contamination
Above are the strengths in the SWOT Analysis of Lever Ayush. The strengths of Lever Ayush looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Lever Ayush Weaknesses
- Limited to premium urban centres
- Intense competition
These were the weaknesses in the Lever Ayush SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Lever Ayush Opportunities
- Lever Ayush was a result of 'Project Millennium', the decade-old exercise undertaken by HUL to identify new business opportunities in the consumer goods segment
- Creating more awareness of the goodness of Ayurveda towards fighting problems such as blood pressure, diabetes, obesity and heart diseases
- Can market further on the fact that it is created by HUL and endorsed by Ayurvedic experts
Above we covered the opportunities in Lever Ayush SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Lever Ayush Threats
- It is rumored that HUL will exit Ayush, since the model is no longer profitable for the company
- Franchisee model for centers using the products not successful
- Only an urban market phenomenon
The threats in the SWOT Analysis of Lever Ayush are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Lever Ayush SWOT analysis.
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About Lever Ayush
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Lever Ayush Overview | |
|---|---|
| Parent Company |
HUL |
| Category |
FMCG |
| Sector | |
| Tagline/ Slogan |
Truth of ayurveda proof of science |
| USP |
Ayush is a unique combination of the Truth of Ayurveda with the Proof of Science |
| Lever Ayush STP | |
| Segmentation |
Personal Care & Health Care Products |
| Target Market |
New generation of Indians |
| Positioning |
Through Ayush, the new generation of Indians can rediscover everyday health and vitality through customized Ayurvedic solutions |
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