Here is a detailed SWOT analysis of Ponds covering strengths, weaknesses, opportunities and threats.
Above are the strengths in the SWOT Analysis of Ponds. The strengths of Ponds looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
These were the weaknesses in the Ponds SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Above we covered the opportunities in Ponds SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Read more about Ponds
The threats in the SWOT Analysis of Ponds are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Ponds SWOT analysis.
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About Ponds
The table below gives the brand overview along with its target market, segmentation, positioning & USP
Ponds Overview | |
---|---|
Parent Company |
Unilever |
Category |
FMCG |
Sector | |
Tagline/ Slogan |
Ponds: where your real age vanishes; Ponds, for timeless beauty; The miracle is you |
USP |
Pond’s, has been listening to women’s needs and desires for 150 years and delivering new products customized to their skincare needs |
Ponds STP | |
Segmentation |
Personal Skin Cream – Range of variant creams |
Target Market |
Women with beauty as a priority |
Positioning |
Ponds is helping women across the world to help take care of their skin |
This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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