Superia SWOT Analysis
Here is a detailed SWOT analysis of Superia covering strengths, weaknesses, opportunities and threats.
Superia Strengths
- Six variants – Fragrant Flower, Soft sandal, Natural Glow, Healthy Glow, Lemon fresh and milky glow
- Strong Brand name of ITC
- Strong Distribution system enhances mass marketing
- Natural ingredients enhances trust in brand
Above are the strengths in the SWOT Analysis of Superia. The strengths of Superia looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Superia Weaknesses
- Limited market share due to stiff competition in the market
- Cannabalization of market share by Vivel
These were the weaknesses in the Superia SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Superia Opportunities
- People are turning more towards products made from natural ingredients
- One of the fastest growing brands in many state
Above we covered the opportunities in Superia SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Superia Threats
- Cut throat competition from domestic soap brands
- Less scope of expansion
- Switching costs are low
The threats in the SWOT Analysis of Superia are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Superia SWOT analysis.
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About Superia
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Superia Overview | |
|---|---|
| Parent Company |
ITC |
| Category |
Personal Care brands- soaps |
| Sector | |
| Tagline/ Slogan |
Aisi Chamak ki Duniya Bole Pehle Aap |
| USP |
Natural ingredients |
| Superia STP | |
| Segmentation |
Personal Care – Soap and skin care |
| Target Group |
Lower middle class and middle class customer base |
| Positioning |
Enriched with natural ingredients give radiant glowing skin |
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