Clearasil SWOT Analysis
Here is a detailed SWOT analysis of Clearasil covering strengths, weaknesses, opportunities and threats.
Clearasil Strengths
- The top-selling brand of skin care and acne medication
- RB has been ranked as one of the Most Innovative Companies in the World
- Inexpensive and high quality product
- First dermatological brand created especially for younger skin to fight against pimples
- Strong R &D team with constant product innovations
- Wide range of products and good availability & distribution
Above are the strengths in the SWOT Analysis of Clearasil. The strengths of Clearasil looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Clearasil Weaknesses
- Stiff segment with a lot of brands competing for market share
- Limited penetration in some of the major growing economies
These were the weaknesses in the Clearasil SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Clearasil Opportunities
- Senior citizen population is a large growing market segment which should be given focus
- A potential huge market has been spotted on men cosmetic sales
Above we covered the opportunities in Clearasil SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Clearasil Threats
- Presence of strong competition
- Unstable demand-price ratio
- Price war with other brands
The threats in the SWOT Analysis of Clearasil are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Clearasil SWOT analysis.
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About Clearasil
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Clearasil Overview | |
|---|---|
| Parent Company |
Reckitt Benckiser |
| Category |
Personal Care brands - Skin care |
| Sector | |
| Tagline/ Slogan |
Feel the difference; Don’t just look awesome; The science of looking awesome |
| USP |
Clear skin in just three days |
| Clearasil STP | |
| Segmentation |
Personal care-Acne treatment |
| Target Market |
Adolescents and college youth |
| Positioning |
Feel improvement in skin problems right from first application. |
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