Maybelline SWOT Analysis
Here is a detailed SWOT analysis of Maybelline covering strengths, weaknesses, opportunities and threats.
Maybelline Strengths
- Maybelline has the top research and development teams and resources through their parent company L’Oreal
- Maybelline has a coveted image of being hip, intelligent, stylish and charming which is positioned well to target young women
- The brand has a strong market penetration and brand loyalty globally
- The brand has competitive prices due to an effective cost of production
- Different versions of product are produced for each country depending upon the local demand
- Maybelline is a widely recognized cosmetics brand, owing to good advertising exercises via social media, digital marketing, TV campaigns, print ads etc.
- The brand promotes its products via sponsored events as well as using brand ambassadors
- Owing to the parent company's good distribution, the products are available at most leading ecommerce portals as well as leading retail stores
Above are the strengths in the SWOT Analysis of Maybelline. The strengths of Maybelline looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Maybelline Weaknesses
- Despite being a popular brand, cosmetics industry has intense competition and hence limited market share
- Cosmetic products don’t suit people with sensitive skin and hence sometimes faces an issue
These were the weaknesses in the Maybelline SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Maybelline Opportunities
- Maybelline can focus on developing more products based on local needs
- The brand can leverage the strong position of its parent company Loreal
- Continued investment in R&D and geographical expansion can help the brand grow
Above we covered the opportunities in Maybelline SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Read more about Maybelline
Maybelline Threats
- Wide range of substitutes available can impact the business for Maybelline
- The brand image can be impacted by fake or cheaper imitation goods
- Being a global brand, Government policies, economic recession etc. can have an impact on the business
The threats in the SWOT Analysis of Maybelline are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Maybelline SWOT analysis.
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About Maybelline
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Maybelline Overview | |
|---|---|
| Parent Company |
L'Oréal |
| Category |
Personal Care brands - Cosmetics |
| Sector | |
| Tagline/ Slogan |
Maybe She's Born With It. Maybe It's Maybelline |
| USP |
Large variety of products with competitive costs |
| Maybelline STP | |
| Segmentation |
Middle and upper class |
| Target Market |
18-35 year old female at mass market |
| Positioning |
Makes you more beautiful with subtle care |
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