Dettol SWOT Analysis
Here is a detailed SWOT analysis of Dettol covering strengths, weaknesses, opportunities and threats.
Dettol Strengths
- Dettol’s Germ-kill heritage (brown liquid) is seen as strong and adds on trustworthiness (RTB).
- Excellent for treating skin irritations, cuts/bruises and seasonal applications.
- Dettol brand comes from a reputable company with a strong legacy
- Strong customer brand loyalty of all those using their products
- Increasing popularity of Dettol soap as a germ killer and hygienic soap
- Dettol has products like antiseptic liquid, soaps, sanitizers, bodywash etc
- Strong advertising and marketing campaigns through TVC's, OOH hoardings, print media & online ads
Above are the strengths in the SWOT Analysis of Dettol. The strengths of Dettol looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Dettol Weaknesses
- Despite excellent product, limited penetration in rural markets
- Competition from other similar products means stagnant market share for Dettol
These were the weaknesses in the Dettol SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Dettol Opportunities
- Leverage the powerful brand equity associated with the Dettol Brand to make it an everyday use proposition.
- Tie-ups with schools, hospitals, hotel chains etc
- Better penetration in rural markets and emerging economies
Above we covered the opportunities in Dettol SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Read more about Dettol
Dettol Threats
- Other main players in the antibacterialcategory can affect market share of Dettol
- Other emerging players and alternatives available
- People opting for ayurvedic & natural treatments can reduce business
The threats in the SWOT Analysis of Dettol are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Dettol SWOT analysis.
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About Dettol
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Dettol Overview | |
|---|---|
| Parent Company |
Reckitt Benckiser |
| Category |
Personal care brand |
| Sector | |
| Tagline/ Slogan |
Be 100% sure |
| USP |
Dettol is the first of its kind in anti-bacterial segment. |
| Dettol STP | |
| Segmentation |
People looking for anti-bacterial personal hygiene |
| Target Market |
All age groups & households especially urban & tier 2 cities |
| Positioning |
Dettol have always been positioned as a 100% germ fighter with germ fighting and protection as the core value |
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