Procter and Gamble (P&G) SWOT Analysis
Here is a detailed SWOT analysis of Procter and Gamble (P&G) covering strengths, weaknesses, opportunities and threats.
Procter and Gamble (P&G) Strengths
- P&G has over 300 brands globally which are available in over 180 countries
- Over 100,000+ people are employed in P&G globally
- It has around 24 brands which have annual sales over a billion dollars
- Its brand have a high recall, high visibility due to excellent marketing and advertising
- P&G has operations in over 80 countries
- P&G brand has also contributed as sponsors in major sporting and entertainment events
- Several of its brands like Gillette, Duracell, Ariel, Olay etc. are prominent global brands
- P&G has been recognized through several awards across brands, sectors globally
- Sponsorships of lifestyle events, competitions etc. have helped the brand to build a connect with the people
- Excellent distribution and availability of P&G products through supermarkets, groceries, online etc.
Above are the strengths in the SWOT Analysis of Procter and Gamble (P&G). The strengths of Procter and Gamble (P&G) looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
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Procter and Gamble (P&G) Weaknesses
- Fake products sold under the name of their brand name is a big concern for P&G
- Its products have stiff competition from big domestic players and international brands
These were the weaknesses in the Procter and Gamble (P&G) SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Procter and Gamble (P&G) Opportunities
- P&G cantap rural markets and increase penetration in urban areas
- Mergers and acquisitions can be done to strengthen the brand
- Increasing purchasing power of people thereby increasing demand
- P&G can leverage its strong name and powerful brands to diversify into more consumer products
Above we covered the opportunities in Procter and Gamble (P&G) SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Read more about Procter and Gamble (P&G)
Procter and Gamble (P&G) Threats
- Intense and increasing competition amongst other FMCG companies can affect the market share of Procter and Gamble
- FDI in retail thereby allowing international brands worldwide
- Competition from unbranded and local products
- Since P&G is a global brand, recessions, fluctuating dollar prices, economic crisis etc. can affect its business operations
The threats in the SWOT Analysis of Procter and Gamble (P&G) are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Procter and Gamble (P&G) SWOT analysis.
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About Procter and Gamble (P&G)
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Procter and Gamble (P&G) Overview | |
|---|---|
| Parent Company |
Procter and Gamble (P&G) |
| Category |
Consumer Products |
| Sector | |
| Tagline/ Slogan |
Touching lives improving life |
| USP |
P&G is one of the oldest and most stable consumer products company spread over 180 countries |
| Procter and Gamble (P&G) STP | |
| Segmentation |
Products and services for daily needs |
| Target Market |
Every household especially the middle and upper class |
| Positioning |
P&G products are used by its customers to improve their lives |
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