Stayfree SWOT Analysis
Here is a detailed SWOT analysis of Stayfree covering strengths, weaknesses, opportunities and threats.
Stayfree Strengths
- Good brand presence and backing of J&J brand
- J&J product means good distribution across the world
- Trusted brand and high customer loyalty
- Holds a substantial market share
- Good brand visibility through ads on TV, print media and online media
- Available at almost all chemist and drug stores globally
Above are the strengths in the SWOT Analysis of Stayfree. The strengths of Stayfree looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Stayfree Weaknesses
- No presence in the rural market, which can also be a potential market
- High brand switching due to many options available
These were the weaknesses in the Stayfree SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Stayfree Opportunities
- Explore untapped rural market and emerging economies
- Tie-ups with clinics, hospitals and women organizations (NGOs)
- Can come up with innovative products
Above we covered the opportunities in Stayfree SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Stayfree Threats
- Entry of international brands and aggressive advertising from competitors
- Other brands overhauling the international and the rural markets
The threats in the SWOT Analysis of Stayfree are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Stayfree SWOT analysis.
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About Stayfree
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Stayfree Overview | |
|---|---|
| Parent Company |
Johnson & Johnson |
| Category |
Personal care brand |
| Sector | |
| Tagline/ Slogan |
Dry protection you can touch; Aab waqt hai badalne ka |
| USP |
Sanitary napkin that gives 24hrs protection |
| Stayfree STP | |
| Segmentation |
Sanitary napkin segment |
| Target Market |
Girls aged between 13-40 |
| Positioning |
Comfortable protection |
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