Kotex SWOT Analysis
Here is a detailed SWOT analysis of Kotex covering strengths, weaknesses, opportunities and threats.
Kotex Strengths
- A 90 year old brand with many product lines to satisfy need sets of different consumers
- Creative and attractive packaging
- It enjoys the brand trust associated with Kimberley Clark
Above are the strengths in the SWOT Analysis of Kotex. The strengths of Kotex looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Kotex Weaknesses
- Company just relies on TV and print media for promotion, not much online presence
- Not much innovation has been introduced in the product if compared to competitors who offer a much wider range
These were the weaknesses in the Kotex SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Kotex Opportunities
- Can increase awareness and encourage trials by associating with schools, colleges and women related seminars and forums
- Advertise through online medium
Above we covered the opportunities in Kotex SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Kotex Threats
- The market is quite cluttered with very strong global players as well as local companies
- It is not a freely discussed topic in Indian society which makes targeting and promotion difficult
The threats in the SWOT Analysis of Kotex are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Kotex SWOT analysis.
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About Kotex
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Kotex Overview | |
|---|---|
| Parent Company |
Kimberly-Clark |
| Category |
FMCG |
| Sector | |
| Tagline/ Slogan |
‘Break the cycle’ |
| USP |
An age old brand with a wide range of products and always at the forefront of innovation |
| Kotex STP | |
| Segmentation |
Sanitary Pads, tampons and liners |
| Target Market |
Young women |
| Positioning |
Change the conversation surrounding feminine care from one of shame and embarrassment to one of open, honest dialogue. |
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