Veet SWOT Analysis
Here is a detailed SWOT analysis of Veet covering strengths, weaknesses, opportunities and threats.
Veet Strengths
- Established brand name in waxing and hair removal
- Dynamic brand which relates to the changing needs of the global consumer
- Strong distribution network and good brand visibility
- Has a wide product range
- Good branding and advertising as it is associated with celebrities as well
Above are the strengths in the SWOT Analysis of Veet. The strengths of Veet looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Veet Weaknesses
- Presence of similar beauty products means limited market share and high brand switching
- Skin Sensitivity can be an issue for some customers
These were the weaknesses in the Veet SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Veet Opportunities
- Untapped rural market and global expansion
- Tie ups with beauty parlors, fashion and modeling houses
- With hospitals and clinics to treat scars after waxing off around affected parts
Above we covered the opportunities in Veet SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Veet Threats
- Strong and established competitors
- Low brand loyalty of customers
- Threat from substitutes
The threats in the SWOT Analysis of Veet are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Veet SWOT analysis.
About Veet
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Veet Overview | |
|---|---|
| Parent Company |
Reckitt Benckiser |
| Category |
Personal Care brands - Skin care |
| Sector | |
| Tagline/ Slogan |
What beauty feels like? |
| USP |
Innovative hair removal cream which also comes in roll-on, Dry waxing form. |
| Veet STP | |
| Segmentation |
Hair Removal cream segment |
| Target Market |
Urban women of middle class and above |
| Positioning |
Beauty brand among women. |
Browse marketing analysis of more brands and companies similar to Veet. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
Continue Reading:
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute
