Schwarzkopf SWOT Analysis
Here is a detailed SWOT analysis of Schwarzkopf covering strengths, weaknesses, opportunities and threats.
Schwarzkopf Strengths
- Unique positioning and strong brand image
- Diverse range of products for hair care including shampoo, color, treatment etc
- Superior quality and good packaging of products
- Strong backing of parent company
- Association of the brand with Hollywood celebrities adds more value to the brand
Above are the strengths in the SWOT Analysis of Schwarzkopf. The strengths of Schwarzkopf looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Schwarzkopf Weaknesses
- Perceived to be expensive hence limited target audience
- Limited awareness in emerging economies about the brand
These were the weaknesses in the Schwarzkopf SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Schwarzkopf Opportunities
- To tap the lower end of the market by introducing products catering to that segment (flanking)
- Introduce non-traditional promotional activities to create a word of mouth and increase visibility in stores
Above we covered the opportunities in Schwarzkopf SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Schwarzkopf Threats
- From Indian competitors which have higher visibility
- Competes in a category where switching cost is low
The threats in the SWOT Analysis of Schwarzkopf are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Schwarzkopf SWOT analysis.
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About Schwarzkopf
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Schwarzkopf Overview | |
|---|---|
| Parent Company |
Henkel |
| Category |
Hair Care |
| Sector | |
| Tagline/ Slogan |
Professional hair care for you |
| USP |
A hair care brand that caters to all kinds of solutions to your hair problems |
| Schwarzkopf STP | |
| Segmentation |
Hair care products |
| Target Market |
The urbane socialite or upper middle class female who wants proper care for her hair |
| Positioning |
A hair care company which ensures not only proper quality for your hair but trend and style as well |
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