Purex SWOT Analysis
Here is a detailed SWOT analysis of Purex covering strengths, weaknesses, opportunities and threats.
Purex Strengths
- A renowned brand name worldwide
- Bleaching characteristics differentiate it from its competitors
- Strong in technology and R&D
- Strong backing from parent company means good distribution
Above are the strengths in the SWOT Analysis of Purex. The strengths of Purex looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Purex Weaknesses
- An image that it fades clothes fast
- Weak foot-hold in emerging economies
- Legal issues due to brand wars
These were the weaknesses in the Purex SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Purex Opportunities
- Target emerging countries which has one of the largest potentials in the detergent market
- Use non-traditional means of promotions to tap a significant market share
- Introduction of better variants by technology development and innovations
- Niche target market
- Differentiate itself from other market players using the bleaching phenomenon and promoting the same
Above we covered the opportunities in Purex SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Purex Threats
- High competition from competitors
- Low profit margins in detergent sector
- Threat from existing and new players in the market
The threats in the SWOT Analysis of Purex are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Purex SWOT analysis.
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About Purex
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Purex Overview | |
|---|---|
| Parent Company |
Henkel |
| Category |
Soap & Detergents |
| Sector | |
| Tagline/ Slogan |
Pureclean. Purevalue. Purex. |
| USP |
A washing detergent which combines the cleansing advantages of bleach & washing powder |
| Purex STP | |
| Segmentation |
Soap & Detergents |
| Target Market |
Upper middle class |
| Positioning |
A washing detergent which combines the cleansing advantages of bleach & washing powder and provides complete value-for-money |
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