Himani Navratna Oil SWOT Analysis
Here is a detailed SWOT analysis of Himani Navratna Oil covering strengths, weaknesses, opportunities and threats.
Himani Navratna Oil Strengths
- Market leader in its category with around 50% market share
- Endorsements by Amitabh Bacchan, Shahrukh Khan throughout India and by Chiranjeevi, Surya and Upendra in South India have helped establish a high brand recall
- Company has invested on product innovations and launched Navratna Oil Lite, Navratna Extra thanda oil. This has benefited the brand immensely.
- Company has been strong both in ATL as well as BTL activities. Activation programs conducted through rural vans, participation in
- rural festivals, congregations, wet sampling initiatives at railway stations, BPOs, religious places, factories, bus terminals, ghats etc to demonstrate efficacy have increased product trials and awareness
Above are the strengths in the SWOT Analysis of Himani Navratna Oil. The strengths of Himani Navratna Oil looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Himani Navratna Oil Weaknesses
- The celebrity presence seems to overshadow the brand proposition, thus the brand message gets lost and only celebrity recall is there.
These were the weaknesses in the Himani Navratna Oil SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Himani Navratna Oil Opportunities
- Introduction of newer variants would help better penetration in both rural and urban markets
- The brand can look for additional promotion through extensive wall paintings, dealer boards, hoardings and shop presence especially in the rural markets.
Above we covered the opportunities in Himani Navratna Oil SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Himani Navratna Oil Threats
- The modern day youth prefer taking medicines for headaches and such other ailments and shy away from using oils.
- With almost all the competitors offering similar benefits, celebrity endorsements alone might not provide competitive edge over a long term
The threats in the SWOT Analysis of Himani Navratna Oil are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Himani Navratna Oil SWOT analysis.
About Himani Navratna Oil
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Himani Navratna Oil Overview | |
|---|---|
| Parent Company |
Emami |
| Category |
Haircare |
| Sector | |
| Tagline/ Slogan |
‘Sirdard, Tension, Anidra aur Thakan Jao Bhool - Raho Thanda Thanda Cool Cool’ |
| USP |
A potent therapeutic oil, prepared from a combination of nine Ayurvedic herbs, provides stress relief, relaxation and a sense of rejuvenation. |
| Himani Navratna Oil STP | |
| Segmentation |
Therapeutic Hair oil |
| Target Market |
Masses, especially young and middle aged men who suffer from a day to day stressful life |
| Positioning |
It can rejuvenate you if stressed |
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