Cif SWOT Analysis
Here is a detailed SWOT analysis of Cif covering strengths, weaknesses, opportunities and threats.
Cif Strengths
- No. 1 cream cleaner in the world
- Already an established brand in countries like France, Germany & Russia
- Cif is sold in over 50 countries with the names like Jif, Vim, Viss and Handy Andy
- Good brand presence in retail stores
Above are the strengths in the SWOT Analysis of Cif. The strengths of Cif looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Cif Weaknesses
- Small segment as it is only for urban areas primarily
- Relevance only to Urban Population
- Lesser advertising as compared to other fmcg brands
These were the weaknesses in the Cif SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Cif Opportunities
- Rapidly growing niche market segment
- Target tier 2 cities with smaller packages
Above we covered the opportunities in Cif SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Cif Threats
- Small Surface Cleaning Market in India (35 Crores/yr)
- Competitors soon to challenge HUL in this segment with similar products with local and international brands
The threats in the SWOT Analysis of Cif are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Cif SWOT analysis.
Read Similar SWOT analysis
About Cif
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Cif Overview | |
|---|---|
| Parent Company |
HUL (Unilever) |
| Category |
Home Care - Detergent |
| Sector | |
| Tagline/ Slogan |
Tough Cleaning Minimum Effort; The best cleaner to let you shine |
| USP |
The World’s leading cream cleaner |
| Cif STP | |
| Segmentation |
Specialist Surface Cleaner |
| Target Market |
All households in the urban areas |
| Positioning |
A specialist surface cleaner that can be used on all types of surfaces - Kitchen tiles, gas stove, kitchen platform, floor, mirror, fridge, taps, bath tub and furniture |
Browse marketing analysis of more brands and companies similar to Cif. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
Continue Reading:
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute
