Covergirl SWOT Analysis
Here is a detailed SWOT analysis of Covergirl covering strengths, weaknesses, opportunities and threats.
Covergirl Strengths
- Promotion through big celebrities
- Website that connects various users and gives tips on usage of its products
- Umbrella brand of P&G through which its products are promoted in several different channels
- Taken additional steps to offer more services
- Created a larger market by partnering with successful shows like America’s next top model
Above are the strengths in the SWOT Analysis of Covergirl. The strengths of Covergirl looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Covergirl Weaknesses
- Less expansion in various potential markets like Asian countries
- Decentralized organizational structure
- Need to fill the gap of well informed new product launches
These were the weaknesses in the Covergirl SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Covergirl Opportunities
- Expand the distribution network in newer and potential markets
- Better promotion through advertisements on tv and magazines
- Partner with salons and small beauty retail stores to expand their current retail market
Above we covered the opportunities in Covergirl SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Covergirl Threats
- Aggressive competition with many potential competitors selling quality products within the same range
- Rumors about covergirl cosmetics using animal testing to test its products
- Price wars
The threats in the SWOT Analysis of Covergirl are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Covergirl SWOT analysis.
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About Covergirl
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Covergirl Overview | |
|---|---|
| Parent Company |
Procter and Gamble |
| Category |
Personal Care brands |
| Sector | |
| Tagline/ Slogan |
Easy, breezy, beautiful Cover girl |
| USP |
Category leader in the cosmetic industry because of its brand P&G coupled with inexpensive products |
| Covergirl STP | |
| Segmentation |
Women aged 15-40 years |
| Target Market |
Women seeking beauty and skin care |
| Positioning |
Cosmetics that suit the skin and enhance the beauty from a trusted brand |
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