Hooters SWOT Analysis
Here is a detailed SWOT analysis of Hooters covering strengths, weaknesses, opportunities and threats.
Hooters Strengths
- More than 450+ Hooters throughout the United States and 20+ other countries
- Hooters has actively supported charities through its Hooters Community Endowment Fund
- Involved in sponsoring many sports events and holds its own beauty pageants
- Provides gift cards and online ordering
- Created a globally recognized icon through the hooter girls
- Promoting its brand through hooters' magazine, calendar and other merchandizes
- Its product portfolio includes Burgers, Chicken Wings, Seafood, Full bar
Above are the strengths in the SWOT Analysis of Hooters. The strengths of Hooters looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Hooters Weaknesses
- Various law suits due to gender discrimination in hiring
- Criticisms due to scantily clad waitresses
- Very high calorific content in food is avoided by health conscious people
These were the weaknesses in the Hooters SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Hooters Opportunities
- Seasonal menus can be tried out in keeping with the burger/fast food theme
- Extension into merchandising
- The brand can extend its operations in other places promoting tourism for youth and adults
Above we covered the opportunities in Hooters SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Hooters Threats
- Issues related to objectifying women
- Cannot venture into certain countries due to sensitivity issues
- Competition from other restaurant chains as substitutes
The threats in the SWOT Analysis of Hooters are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Hooters SWOT analysis.
About Hooters
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Hooters Overview | |
|---|---|
| Parent Company |
Chanticleer Holdings |
| Category |
Restaurant |
| Sector | |
| Tagline/ Slogan |
Delightfully Tacky, Yet Unrefined |
| USP |
Appeal of its waitresses called hooter girls |
| Hooters STP | |
| Segmentation |
Income, Age and Lifestyle |
| Target Market |
Youth and adults from upper-middle and upper segment |
| Positioning |
Casual beach-themed featuring music, sports on large flat screens with an American fast food menu |
Browse marketing analysis of more brands and companies similar to Hooters. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
Continue Reading:
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute
