Denny’s SWOT Analysis
Here is a detailed SWOT analysis of Denny’s covering strengths, weaknesses, opportunities and threats.
Denny’s Strengths
- Denny's introduced the still-popular Grand Slam breakfast.
- Unlike many other restaurant chains, Denny's does not close on holidays or nights, except where required by law
- In 1994, Denny's became the largest corporate sponsor of Save the Children, a national charity. It is involved in similar CSR activities.
- Location of the restaurants make it easily accessible to the customers
- It operates over 1,700 restaurants across many countries
- Good consumer engagement programs – like fantastic 4 contests for children ,loyalty programs gift cards
- Over 60 years of strong brand reputation
Above are the strengths in the SWOT Analysis of Denny’s. The strengths of Denny’s looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Denny’s Weaknesses
- Mostly the breakfast items are popular. About half of its business during non-morning hours still comes from breakfast items.
- Lack of geographical diversification
These were the weaknesses in the Denny’s SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Denny’s Opportunities
- Better marketing campaigns highlighting wide variety of menu available
- Opening more outlets
Above we covered the opportunities in Denny’s SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Denny’s Threats
- Increase in number of competitors with similar value proposition
- Increase in food regulation standards
- . Seasonality - To drive restaurant sales one has to continuously innovate & offer new exciting products
The threats in the SWOT Analysis of Denny’s are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Denny’s SWOT analysis.
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About Denny’s
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Denny’s Overview | |
|---|---|
| Parent Company |
Denny’s |
| Category |
Restaurants |
| Sector | |
| Tagline/ Slogan |
America’s dinner is always open |
| USP |
Delicious hamburgers, handmade sandwiches, fresh salads |
| Denny’s STP | |
| Segmentation |
People who love fast food |
| Target Market |
Mid & high income group |
| Positioning |
Denny's is a full-service pancake house/coffee shop/fast casual family restaurant chain. |
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