Golden Corral SWOT Analysis
Here is a detailed SWOT analysis of Golden Corral covering strengths, weaknesses, opportunities and threats.
Golden Corral Strengths
- Widespread presence across US with 500 steak buffet restaurants in many US states.
- Additional food product line - also feature a Dessert Café and a Brass Bell Bakery that serves freshly-baked breads, rolls, cookies, and brownies
- Huge selection of food options that range from Mexican to American
- Good staff training and performance and employee retention measures
- Innovative services such as Many locations offer a To-Go service, which allows customers to pack anything they want
Above are the strengths in the SWOT Analysis of Golden Corral. The strengths of Golden Corral looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Golden Corral Weaknesses
- Affected by past experiences such as salmonella break out and other viruses
- Loss of brand reputation due to allegations of improper food storage
These were the weaknesses in the Golden Corral SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Golden Corral Opportunities
- Expand offerings to include a healthy buffet option rich in salads and light food
- Geographical expansion across other countries with similar palates
Above we covered the opportunities in Golden Corral SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Golden Corral Threats
- Competition from stand – alone restaurants which offer more customized food options
- Health concerns leading to more people opting for healthier lifestyles and food options
- Increasing competitor activity and increasing costs of operations
The threats in the SWOT Analysis of Golden Corral are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Golden Corral SWOT analysis.
About Golden Corral
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Golden Corral Overview | |
|---|---|
| Parent Company |
Golden Corral Corporation |
| Category |
Restaurants |
| Sector | |
| Tagline/ Slogan |
Help Yourself to Happiness , Making Pleasurable Dining Affordable |
| USP |
Buffet restaurant specializing in steak & grill – American style |
| Golden Corral STP | |
| Segmentation |
Food & beverages restaurants |
| Target Market |
Families who enjoy steak and grilled food |
| Positioning |
Buffet Style southern American restaurant |
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