Happydent SWOT Analysis
Here is a detailed SWOT analysis of Happydent covering strengths, weaknesses, opportunities and threats.
Happydent Strengths
- Convenient solution to tooth whiteness
- Glistering smile as evident from its ad campaigns
- Innovative advertisements and marketing strategies
- Good distribution and availability of the product
- Strong brand name of the parent company adds value
Above are the strengths in the SWOT Analysis of Happydent. The strengths of Happydent looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Happydent Weaknesses
- People consider the product to be carcinogenic
- Limited market share owing to many brands and high brand switching
These were the weaknesses in the Happydent SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Happydent Opportunities
- Non traditional marketing and promotions
- Start a toothpaste line and launch this as a complementary product in India
Above we covered the opportunities in Happydent SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Happydent Threats
- Faces stiff competition from Orbit White
- There is a sentiment that toothpastes are better tooth whiteners
The threats in the SWOT Analysis of Happydent are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Happydent SWOT analysis.
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About Happydent
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Happydent Overview | |
|---|---|
| Parent Company |
Perfetti Van Melle |
| Category |
Confectionery |
| Sector | |
| Tagline/ Slogan |
Daano tale diya jale, Muskura le jagmaga le |
| USP |
Provides tooth whiteness that is too white |
| Happydent STP | |
| Segmentation |
Chewing gum for healthy teeth |
| Target Market |
People who want a quick fix to the whiteness of your teeth |
| Positioning |
As a quick fix to one’s teeth whiteness |
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