Coco's Bakery SWOT Analysis
Here is a detailed SWOT analysis of Coco's Bakery covering strengths, weaknesses, opportunities and threats.
Coco's Bakery Strengths
- Extension of product line towards pies
- Presence of an online ordering facility
- Presence of a ‘Reservation’ facility for enabling parties with more than 10 members
- ‘Gift Cards’ facility enabling people to gift their loved ones
- Presence of the brand for decades through 100+ stores
- Presence of a “Gluten-free” list in the menu
- Separate menu for kids
Above are the strengths in the SWOT Analysis of Coco's Bakery. The strengths of Coco's Bakery looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Coco's Bakery Weaknesses
- Low points of differentiation in the menu
- Not enough branding and marketing exercises
- Operating only in limited areas in the U.S
These were the weaknesses in the Coco's Bakery SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Coco's Bakery Opportunities
- Scope for expansion is high with respect to menu and locations
- Focus more on branding towards kids for attracting families
- Expand beyond North America
Above we covered the opportunities in Coco's Bakery SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Coco's Bakery Threats
- Stiff competition from competitors offering similar products
- People moving towards health food products
- Change in price of raw materials
The threats in the SWOT Analysis of Coco's Bakery are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Coco's Bakery SWOT analysis.
About Coco's Bakery
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Coco's Bakery Overview | |
|---|---|
| Parent Company |
Zensho |
| Category |
Restaurants |
| Sector | |
| Tagline/ Slogan |
There is no love sincerer than the love of food |
| USP |
Along with sandwiches and burgers, it offers its own brand of pies |
| Coco's Bakery STP | |
| Segmentation |
People who like to have fast food regularly |
| Target Market |
Middle class and Upper class people |
| Positioning |
Casual dining fast food restaurant offering something extra in the form of pies |
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