7UP SWOT Analysis
Here is a detailed SWOT analysis of 7UP covering strengths, weaknesses, opportunities and threats.
P Strengths
- Excellent branding and advertising through celebrities
- Excellent distribution and availability
- Available in bottle, pet packs, cans etc
- Strong backing of Pepsi brand, hence globally available
- High penetration in urban as well as rural products
Above are the strengths in the SWOT Analysis of 7UP. The strengths of 7UP looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
P Weaknesses
- Aerated drinks not popular with health conscious people
- Constant pressure from other soft drink brands hence limited market share
These were the weaknesses in the 7UP SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
P Opportunities
- Leverage successful brand Pepsi
- Advertise more by celebrity associations
- Buy out competition
- More Brand recognition through online and offline medium
Above we covered the opportunities in 7UP SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Read more about 7UP
P Threats
- Threat from other aerated drinks competitors
- Threat from substitutes like fruit juices
- Boycott from health conscious people
The threats in the SWOT Analysis of 7UP are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the 7UP SWOT analysis.
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About 7UP
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| 7UP Overview | |
|---|---|
| Parent Company |
Pepsi Co |
| Category |
Beverage |
| Sector | |
| Tagline/ Slogan |
Mood ko do lemon ka lift |
| USP |
Fido Dido; Refreshing clear drink with a natural lemon and lime flavor |
| 7UP STP | |
| Segmentation |
For all people seeking a soft drink for regular occasions, parties |
| Target Market |
All age groups Lower, middle and upper class people |
| Positioning |
The cool Lemon Drink |
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