Sbarro SWOT Analysis
Here is a detailed SWOT analysis of Sbarro covering strengths, weaknesses, opportunities and threats.
Sbarro Strengths
- Strong presence across the world with Over 1,000 locations 44 countries
- popular for its fresh food and genuine Italian fare.
- Multiple location types - Sbarro restaurants are located in department stores, shopping malls, airports, service areas, cinemas and college campuses
- Sbarro’s was ranked by Pizza Today as the America’s one of the top five largest pizza chain.
Above are the strengths in the SWOT Analysis of Sbarro. The strengths of Sbarro looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Sbarro Weaknesses
- Inconsistent experience due to wide presence across states & franchise partners, and low international presence
- Unsustainable financial structure requiring restructuring – selective default or bankruptcy filing
These were the weaknesses in the Sbarro SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Sbarro Opportunities
- Greater focus on promotional activities –create a perception of greater value for money
- Expand aggressively in developing countries to help balance the high food & labor cost issues in developed markets
- Tie-ups and sponsorships of events can boost the brand recognition significantly
Above we covered the opportunities in Sbarro SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Sbarro Threats
- Competition from standalone restaurants with an edge through customized menu
- Macroeconomic Factors – economic recession ,price rise of food & labor
- High costs of operations across the country can reduce margins
The threats in the SWOT Analysis of Sbarro are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Sbarro SWOT analysis.
About Sbarro
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Sbarro Overview | |
|---|---|
| Parent Company |
Sbarro |
| Category |
Restaurants |
| Sector | |
| Tagline/ Slogan |
We Don't Cut Corners |
| USP |
pizza restaurants that specializes in New York style pizza |
| Sbarro STP | |
| Segmentation |
Food and beverages for Working Adults , Students , kids |
| Target Market |
Pizza lovers – generally a broad category – mainly working adults and the college students |
| Positioning |
Italian-American cuisine, pizza, pasta, salads |
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