Crush Orange SWOT Analysis
Here is a detailed SWOT analysis of Crush Orange covering strengths, weaknesses, opportunities and threats.
Crush Orange Strengths
- Strong distribution network through franchisee model
- A variety of products and different flavors
- Strong presence in US and Canada
- Popular brand name means it has a high awareness
- Strong backing by parent company brand
Above are the strengths in the SWOT Analysis of Crush Orange. The strengths of Crush Orange looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Crush Orange Weaknesses
- Globally the brand has not created a buzz and hasn't penetrated the market
- Fewer flavors are successful and available in small cans and bottles
These were the weaknesses in the Crush Orange SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Crush Orange Opportunities
- Not many products are present in orange soft drinks category across the world
- Opening up of economies of emerging markets makes an interesting situation to proliferate in new markets
- More advertising and branding would help increasing brand awareness
Above we covered the opportunities in Crush Orange SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Crush Orange Threats
- A very strong competitor Coca-Cola whom it is competing against which has a strong distribution and sales network wherever it has a presence
- Cola based soft drinks are getting a higher demand than ever before
- Changing govt policies and customer preferences
The threats in the SWOT Analysis of Crush Orange are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Crush Orange SWOT analysis.
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About Crush Orange
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Crush Orange Overview | |
|---|---|
| Parent Company |
Dr. Peppers Snapple Group |
| Category |
Beverages |
| Sector | |
| Tagline/ Slogan |
There’s only one; Refreshing delicious |
| USP |
Caffeine free carbonated soft drink |
| Crush Orange STP | |
| Segmentation |
All age groups who prefer drinking soft drinks |
| Target Market |
Youngsters from the middle class |
| Positioning |
Caffeine free drink and its fresh fruits squeezed illusion |
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