Waffle House SWOT Analysis
Here is a detailed SWOT analysis of Waffle House covering strengths, weaknesses, opportunities and threats.
Waffle House Strengths
- Unique attraction - The chain's restaurants almost always have a jukebox which plays 45 rpm singles - songs about Waffle House and its food
- High brand recognition through alternative media streams - It has inspired country songs, comedy routines, loving editorials, a scene in the movie Tin Cup, even Web sites and Internet newsgroups that breathlessly post late-breaking developments.
- High Customer Loyalty - Regular customers speak of its employees, its customs, and its food with near reverence.
- Towering Presence - with more than 2,000+ locations across states in the United States.
- Typically free-standing and open 24 hours a day.
Above are the strengths in the SWOT Analysis of Waffle House. The strengths of Waffle House looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Waffle House Weaknesses
- No Advertising Spend and lacks a well developed marketing strategy
- The brand is restricted to US with limited international brand recall compared to global food chains
These were the weaknesses in the Waffle House SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Waffle House Opportunities
- Innovation on the menu front to include healthy food options for the weight - watchers
- Offer services such as online ordering and home delivery to increase convenience for customers
- Expanding the brand to global destinations and especially the emerging economies
Above we covered the opportunities in Waffle House SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Waffle House Threats
- Franchise model – makes it difficult to implement strict quality control and standardization practices
- Increasing costs of operations means lower margins
- Competitors expanding its presence can reduce the market share
The threats in the SWOT Analysis of Waffle House are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Waffle House SWOT analysis.
About Waffle House
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Waffle House Overview | |
|---|---|
| Parent Company |
Waffle House, Inc. |
| Category |
Restaurants |
| Sector | |
| Tagline/ Slogan |
Good Food Fast |
| USP |
Combines speed of fast food with table service with around-the-clock availability |
| Waffle House STP | |
| Segmentation |
Food and beverages for Adults, Youth & Kids, Families |
| Target Market |
Working Adults , Students who who have hectic schedules and prefer quick service food options |
| Positioning |
low-rent roadside cafe featuring waffles |
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