The Original Pancake House SWOT Analysis
Here is a detailed SWOT analysis of The Original Pancake House covering strengths, weaknesses, opportunities and threats.
The Original Pancake House Strengths
- Not many similar players in the market
- Several other specialties associated along with pancakes
- Wide variety in the menu offered
- High brand equity and a well renowned player in the region
- High economies of scale since the product line is narrow
- Offers niche varieties that are not available in the market
Above are the strengths in the SWOT Analysis of The Original Pancake House. The strengths of The Original Pancake House looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
The Original Pancake House Weaknesses
- Absence of online ordering facility
- Limited brand presence as compared to global food chain brands means low markets share
These were the weaknesses in the The Original Pancake House SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
The Original Pancake House Opportunities
- Online ordering facilities can be introduced
- Kids zone can be increased to attract kids and families
- Party halls and events can be created
Above we covered the opportunities in The Original Pancake House SWOT Analysis. The opportunities for any brand can include prospects of future growth.
The Original Pancake House Threats
- People looking to have nutritious food
- People looking to go to more specialized restaurants for meats
- Increase in price of raw materials
The threats in the SWOT Analysis of The Original Pancake House are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the The Original Pancake House SWOT analysis.
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About The Original Pancake House
The table below gives the brand overview along with its target market, segmentation, positioning & USP
|
The Original Pancake House | |
| Parent Company |
The Original Pancake House |
|---|---|
| Category |
Restaurants |
| Sector | |
| Tagline/ Slogan |
Pancakes as you like them |
| USP |
Provides pancakes with traditional recipes |
| The Original Pancake House STP | |
| Segmentation |
People who are looking to have pancakes |
| Target Market |
Middle class and upper class people |
| Positioning |
A pancake house with wide variety of pancakes |
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