California Pizza Kitchen SWOT Analysis
Here is a detailed SWOT analysis of California Pizza Kitchen covering strengths, weaknesses, opportunities and threats.
California Pizza Kitchen Strengths
- Innovative & non-traditional pizzas. For ex – The original BBQ chicken pizza was introduced by CPK
- Competitive prices. It doesn’t have to offer discounts to increase sales even during recession
- Recent tie up with Kraft foods to distribute a line of frozen pizzas
- Variety of ways in which its distributed & marketed. Strong distribution networks including franchisee concepts designed for airports , universities , stadiums , supermarkets & even catering
- Healthy balance sheet, high margin revenue. Reduction in long term debt
- High brand resonance, high in consumer & community engagement activities. It has official partnerships with different NGOs
- High in quality. It has partnered with gluten free food service certification program
- Close to 15,000 employees in over 15 countries
Above are the strengths in the SWOT Analysis of California Pizza Kitchen. The strengths of California Pizza Kitchen looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
California Pizza Kitchen Weaknesses
- Lack of geographical diversification. Most of the company operated stores are located within California
- Bad acquisitions in past
These were the weaknesses in the California Pizza Kitchen SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
California Pizza Kitchen Opportunities
- Increase number of franchises for good margins & returns
- Increase number of outlets in other geographies
- Marketmore varieties of premium frozen pizzas
- Can leverage its tie up with Kraft & promote other products too
- More formats of restaurants ex – quick service restaurants in college & other potential markets , catering
Above we covered the opportunities in California Pizza Kitchen SWOT Analysis. The opportunities for any brand can include prospects of future growth.
California Pizza Kitchen Threats
- Profits greatly depend on Krafts relations with CPK
- Increase in number of competitors with similar value proposition
- Increase in food regulation standards
- Seasonality. To drive restaurant sales one has to continuously innovate & offer new exciting products
The threats in the SWOT Analysis of California Pizza Kitchen are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the California Pizza Kitchen SWOT analysis.
Read Similar SWOT analysis
About California Pizza Kitchen
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| California Pizza Kitchen Overview | |
|---|---|
| Parent Company |
Golden Gate Capital |
| Category |
Restaurants |
| Sector | |
| Tagline/ Slogan |
it all begins with imagination and ends with unforgettable flavours’ |
| USP |
Innovative & non-traditional hand tossed pizzas |
| California Pizza Kitchen STP | |
| Segmentation |
People who love pizzas & casual dining out |
| Target Market |
Family , kids , youth , elders |
| Positioning |
Polished casual dining restaurant with specialization in California style pizza |
Browse marketing analysis of more brands and companies similar to California Pizza Kitchen. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
Continue Reading:
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute
