Swensen’s SWOT Analysis
Here is a detailed SWOT analysis of Swensen’s covering strengths, weaknesses, opportunities and threats.
Swensen’s Strengths
- Going strong since 1948
- Offers over 180 flavors to its customers
- 0+ outlets worldwide
- Featured as a prize in multiple TV contests
- Featured in Hollywood movies starring Arnold Schwarzenegger
- Present in the form of both restaurants and parlors
Above are the strengths in the SWOT Analysis of Swensen’s. The strengths of Swensen’s looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Swensen’s Weaknesses
- Limited online presence and strong competition from established and local brands
- Very seasonal business affects profitability
These were the weaknesses in the Swensen’s SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Swensen’s Opportunities
- Expansion into emerging economies like India and China
- Acquisitions
- Building presence online
Above we covered the opportunities in Swensen’s SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Swensen’s Threats
- Threats of substitutes like sweet dishes
- Unpredictable climate can affect the business
- Increasing costs
The threats in the SWOT Analysis of Swensen’s are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Swensen’s SWOT analysis.
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About Swensen’s
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Swensen’s Overview | |
|---|---|
| Parent Company |
Swensen’s |
| Category |
Restaurants |
| Sector | |
| Tagline/ Slogan |
Happiness never melts |
| USP |
Over 180 flavours of icecream |
| Swensen’s STP | |
| Segmentation |
Icecreams |
| Target Market |
People of all ages – higher income groups |
| Positioning |
Premium icecream that is all natural |
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