Here is a detailed SWOT analysis of Wrigley's covering strengths, weaknesses, opportunities and threats.
Above are the strengths in the SWOT Analysis of Wrigley's. The strengths of Wrigley's looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
These were the weaknesses in the Wrigley's SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Above we covered the opportunities in Wrigley's SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Read more about Wrigley's
The threats in the SWOT Analysis of Wrigley's are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Wrigley's SWOT analysis.
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About Wrigley's
The table below gives the brand overview along with its target market, segmentation, positioning & USP
Wrigley's Overview | |
---|---|
Parent Company |
Mars Incorporated |
Category |
Confectionary |
Sector | |
Tagline/ Slogan |
The perfect gum |
USP |
Global presence and top of the mind name |
Wrigley's STP | |
Segmentation |
Confectionery items specially chewing gums |
Target Market |
Young adults, ages 18 to 24, who want to invest in their dental hygiene and enjoy the simple pleasure of chewing gum |
Positioning |
Tasty and hygienic chewing gum |
This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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