Twinings SWOT Analysis
Here is a detailed SWOT analysis of Twinings covering strengths, weaknesses, opportunities and threats.
Twinings Strengths
- Oldest use company logo, give it’s a rich heritage brand status
- Founding member of Ethical Tea Partnership
- Rich image heritage
- Offers wide variety of tea products
- Immense contribution towards social responsibility has enhanced its brand image
Above are the strengths in the SWOT Analysis of Twinings. The strengths of Twinings looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Twinings Weaknesses
- Despite strong brand, awareness is not as much some other prominent brands
- Intense competition means limited market share
These were the weaknesses in the Twinings SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Twinings Opportunities
- To live up to its ethical business structure
- Strategic tie-ups to promote the sale of Tea
- To increase market share
Above we covered the opportunities in Twinings SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Twinings Threats
- Declining rate of Tea consumers
- Changing preferences can reduce share
- Price wars can be a concern
The threats in the SWOT Analysis of Twinings are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Twinings SWOT analysis.
About Twinings
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Twinings Overview | |
|---|---|
| Parent Company |
Associated British Foods |
| Category |
Tea manufacturer |
| Sector | |
| Tagline/ Slogan |
Gets you back to you |
| USP |
Over 300 years of expertise in tea |
| Twinings STP | |
| Segmentation |
People , organization and retails chains indulged in consumption and selling of Tea and its products |
| Target Market |
Thousands of tea drinkers worldwide |
| Positioning |
A versatile and a heritage brand |
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