Perfetti van Melle SWOT Analysis
Here is a detailed SWOT analysis of Perfetti van Melle covering strengths, weaknesses, opportunities and threats.
Perfetti van Melle Strengths
- Strong Brand value
- A wide variety of confectionaries and gums
- Popular subsidiary brands like Alpenlibe, Big Babool, Chlormint, Center Fresh, Mentos, etc
- Strong distribution network
- An employee strength of about 17000
- It has a global reach, operates in around 130 countries
- Effective marketing and advertising strategies for each of its subsidiary brands
- Attractive packaging and high product quality
- One of the largest confectionery maker globally
Above are the strengths in the SWOT Analysis of Perfetti van Melle. The strengths of Perfetti van Melle looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Perfetti van Melle Weaknesses
- Most of its products are targeted towards children except for chlormint like product, so limited consumer base
These were the weaknesses in the Perfetti van Melle SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Perfetti van Melle Opportunities
- Reach out in the rural regions
- Bring newer flavors to attract more consumers
- Sponsor kids shows like reality contests, cartoon shows, etc.
- Growing economies results in more opportunities
- Use its established brand name to introduce new products like snacks, premium chocolates, biscuits, fruit juices, etc.
Above we covered the opportunities in Perfetti van Melle SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Read more about Perfetti van Melle
Perfetti van Melle Threats
- Parents reluctant to buy chewing gums/bubble gums for kids
- Competition from local and international brands
The threats in the SWOT Analysis of Perfetti van Melle are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Perfetti van Melle SWOT analysis.
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About Perfetti van Melle
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Perfetti van Melle Overview | |
|---|---|
| Parent Company |
Perfetti van Melle |
| Category |
Food Products |
| Sector | |
| Tagline/ Slogan |
Caring for excellence |
| USP |
A trusted brand name in the confectionary and gum industry with a number of popular subsidiary brands |
| Perfetti van Melle STP | |
| Segmentation |
People who like to have sweets or gum |
| Target Market |
Kids, youth and middle aged people |
| Positioning |
As a good quality confectionary brand available at affordable price |
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