Aarey Dairy SWOT Analysis
Here is a detailed SWOT analysis of Aarey Dairy covering strengths, weaknesses, opportunities and threats.
Aarey Dairy Strengths
- One of the most popular brand in Mumbai
- Trusted for its quality and hygiene
- Stong network of AareySaritas, selling Aarey milk and milk products
- Products available at affordable price
- Strong brand recognition and recall
- Milk and milk products being a necessity, there would always be demand
- Strategic location of Aarey booths, outside railway stations, colleges, offices, etc.
- Efficient supply network, supplying milk to most parts of Mumbai
- Aarey milk colony which is a major tourist attraction
Above are the strengths in the SWOT Analysis of Aarey Dairy. The strengths of Aarey Dairy looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Aarey Dairy Weaknesses
- Strong competition from milk companies like Amul and local dairies means limited market share
- Milk and milk products being perishable have lower shelf life
- Major presence only in Mumbai and no other place
These were the weaknesses in the Aarey Dairy SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Aarey Dairy Opportunities
- Increase penetration into other cities
- Tie ups with sports competitions, youth fests, gymnasiums, schools, etc.
- To promote milk as a healthy and nutritious drink
- Replacement of beverages like aerated drinks
- Open Aarey Cafes serving milk and milk products like tea, coffee, lassi, energee; where one can sit and socialise
- Health consciousness of people
Above we covered the opportunities in Aarey Dairy SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Aarey Dairy Threats
- Inflation and increased fuel cost causing increase in price of the product
- Strong competition from other established brands
- Lower entry barriers for competitors
The threats in the SWOT Analysis of Aarey Dairy are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Aarey Dairy SWOT analysis.
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About Aarey Dairy
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Aarey Dairy Overview | |
|---|---|
| Parent Company |
Dairy Development Department, Maharashtra State(India) |
| Category |
Milk Products |
| Sector | |
| Tagline/ Slogan |
- |
| USP |
One of the most scientifically advanced dairy in India producing clean and unadulterated milk and milk products |
| Aarey Dairy STP | |
| Segmentation |
Anyone who needs milk and milk products |
| Target Market |
Families from lower class and middle class |
| Positioning |
As Mumbai’s own dairy producing good quality, unadulterated milk and milk products |
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