Jumbo King SWOT Analysis
Here is a detailed SWOT analysis of Jumbo King covering strengths, weaknesses, opportunities and threats.
Jumbo King Strengths
- Strong brand recall
- Strong presence in Mumbai and few other cities
- Combos (pepsi + vadapav)- a very popular offering
- Variety in offerings - Around 9 types of VadaPav
- Easily available at an affordable price and high hygiene
Above are the strengths in the SWOT Analysis of Jumbo King. The strengths of Jumbo King looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Jumbo King Weaknesses
- Present only in Mumbai, and doesn’t have a pan-India presence
- Strong competition from other local food joints
These were the weaknesses in the Jumbo King SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Jumbo King Opportunities
- Increase its network by opening outlets throughout the country
- Diversify into other Indian fast foods
- Open a chain of Jumbo King restaurants
Above we covered the opportunities in Jumbo King SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Jumbo King Threats
- High level of competition
- Inflation causing increase in the price of raw materials
- Health consciousness amongst people
The threats in the SWOT Analysis of Jumbo King are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Jumbo King SWOT analysis.
About Jumbo King
The table below gives the brand overview along with its target market, segmentation, positioning & USP
|
Jumbo King | |
| Parent Company |
Jumbo King |
|---|---|
| Category |
Fast Food Eating Joints |
| Sector | |
| Tagline/ Slogan |
India’s Largest Selling VadaPav |
| USP |
Clean and hygienic branded vadapav |
| Jumbo King STP | |
| Segmentation |
Anyone who needs a fast snack, on the move. |
| Target Market |
Lower and middle income group people in Mumbai (mainly students and working class) |
| Positioning |
As a hygienic and easily available fast food. |
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