Oporto SWOT Analysis
Here is a detailed SWOT analysis of Oporto covering strengths, weaknesses, opportunities and threats.
Oporto Strengths
- Wide presence: More than 600 stores across the network, Franchise policy
- Large customer base: Satisfies over 13 million people a year
- Effective marketing strategy for healthy fast foods, such as “Fresh not frozen, grilled not fried”
- Global standard for meal quality, controlled by local franchise
- Standardized operations which lead to quick processing and serving time for recipes
Above are the strengths in the SWOT Analysis of Oporto. The strengths of Oporto looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Oporto Weaknesses
- Limited product innovation, little or no change in menu over long periods
- High employee turnover which result in high money spend on training
- Yet to capitalize the trends towards organic foods.
These were the weaknesses in the Oporto SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Oporto Opportunities
- Potential to become a prominent global brand
- Can target growing markets like India
- Updating its restaurant and bringing in innovation in food items according to local palates
Above we covered the opportunities in Oporto SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Oporto Threats
- Increasing wage rates affects menu prices
- International exchange rates can hamper its overseas operations
- Health trend away from fast foods can result in decreased sales
The threats in the SWOT Analysis of Oporto are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Oporto SWOT analysis.
Read Similar SWOT analysis
About Oporto
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Oporto Overview | |
|---|---|
| Parent Company |
Oporto |
| Category |
Restaurants |
| Sector | |
| Tagline/ Slogan |
Just Gotta Go. Oporto |
| USP |
Portuguese Style Chicken |
| Oporto STP | |
| Segmentation |
Food franchise specializing in Portuguese chicken |
| Target Market |
High income youngsters with busy lifestyle |
| Positioning |
Healthy fast food chain |
Browse marketing analysis of more brands and companies similar to Oporto. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
Continue Reading:
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute
