Nissin Top Ramen SWOT Analysis
Here is a detailed SWOT analysis of Nissin Top Ramen covering strengths, weaknesses, opportunities and threats.
Nissin Top Ramen Strengths
- Prepared quickly and conveniently
- For promotion launched various online games
- Association with celebrities asbrand ambassador
- Four different Indian flavors and good advertising
- Top Ramen is the major brand of the company in India with a susbstantial market share in the instant noodle market.
- A unique kind of Noodle “Space Ram” manufactured for Japanese astronaut
Above are the strengths in the SWOT Analysis of Nissin Top Ramen. The strengths of Nissin Top Ramen looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Nissin Top Ramen Weaknesses
- Limited advertising & brand awareness as compared to leading noodle brands
- Still trying to penetrate the global market
These were the weaknesses in the Nissin Top Ramen SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Nissin Top Ramen Opportunities
- Cost reduction by restructuring production system
- Growing market for fast to prepare food
Above we covered the opportunities in Nissin Top Ramen SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Nissin Top Ramen Threats
- Less price of competitor’s product
- Brand switching cost is very low
- Local brands and restaurants
The threats in the SWOT Analysis of Nissin Top Ramen are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Nissin Top Ramen SWOT analysis.
About Nissin Top Ramen
The table below gives the brand overview along with its target market, segmentation, positioning & USP
|
Nissin Top Ramen | |
| Parent Company |
Nissin Foods |
|---|---|
| Category |
Noodles |
| Sector | |
| Tagline/ Slogan |
Oodles of noodles, super noodles |
| USP |
Vitamin plus energy healthy noodles |
| Nissin Top Ramen STP | |
| Segmentation |
Fast to prepare meal |
| Target Market |
Health seeking families |
| Positioning |
Family favorite ready to cook noodles |
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