A & W’s Restaurants SWOT Analysis
Here is a detailed SWOT analysis of A & W’s Restaurants covering strengths, weaknesses, opportunities and threats.
A & W’s Restaurants Strengths
- Nation's first system of franchise roadside restaurants
- Legacy Brand familiar to most Americans (baby boomer generation)
- Well known for Root Beer – first product
- Well known USP of being a drive-in format fast food restaurant
- It has over 1200 restaurants spread globally spread across 10 countries
Above are the strengths in the SWOT Analysis of A & W’s Restaurants. The strengths of A & W’s Restaurants looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
A & W’s Restaurants Weaknesses
- No longer a drive –in format – for which it was well known
- Spin off from Yum Brands-transition issues & data analysis problems
These were the weaknesses in the A & W’s Restaurants SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
A & W’s Restaurants Opportunities
- Generate greater sales among the youth
- Geographical Expansion beyond North America
- Increasing focus on health awareness– develop healthy food options
Above we covered the opportunities in A & W’s Restaurants SWOT Analysis. The opportunities for any brand can include prospects of future growth.
A & W’s Restaurants Threats
- Highly fragmented category - stiff competition from small outlets
- Consumer attitude shift towards healthy food
- Higher marketing spends by competitors such as McDonalds
The threats in the SWOT Analysis of A & W’s Restaurants are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the A & W’s Restaurants SWOT analysis.
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About A & W’s Restaurants
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| A & W’s Restaurants Overview | |
|---|---|
| Parent Company |
A Great American Brand LLC |
| Category |
Restaurants |
| Sector | |
| Tagline/ Slogan |
All American Food |
| USP |
Famous for its Root Beer |
| A & W’s Restaurants STP | |
| Segmentation |
People who eat out regularly / occasionally |
| Target Market |
Baby boomer generation, the next generation – kids of baby boomers |
| Positioning |
fast food restaurant |
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