Sara Lee SWOT Analysis
Here is a detailed SWOT analysis of Sara Lee covering strengths, weaknesses, opportunities and threats.
Sara Lee Strengths
- Strong brand portfolio within food and beverage markets provides stable revenue growth
- Large number of registered trademarks in public consumer markets
- Diverse supplier base
- Deep-rooted financial and management expertise
- Good brand presence and customer service makes it a popular brand
Above are the strengths in the SWOT Analysis of Sara Lee. The strengths of Sara Lee looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Sara Lee Weaknesses
- Sales volumes have slipped steadily in recent years due to a mix of price increases to cover commodity costs, stale product packaging and a heavy focus on cost-cutting
- Reliance on Wal-Mart curtails pricing and discount flexibility
- Highly competitive industry
These were the weaknesses in the Sara Lee SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Sara Lee Opportunities
- After the spin-off can focus only on meat-centric food products and foodservice operations to gain market share in North America
- Hillshire name will help retain the strong equity with consumers and customers
- Emphasis on new product development, marketing investment and disciplined cost control for revenue growth
Above we covered the opportunities in Sara Lee SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Sara Lee Threats
- Highly publicized meat-related health issues
- News articles/broadcasts about diseases in animals, product contamination & their harmful effects on consumers
- Laws and regulations
The threats in the SWOT Analysis of Sara Lee are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Sara Lee SWOT analysis.
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About Sara Lee
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Sara Lee Overview | |
|---|---|
| Parent Company |
Sara Lee Corporation |
| Category |
Food Processing |
| Sector | |
| Tagline/ Slogan |
Everybody doesn't like something, but nobody doesn't like Sara Lee |
| USP |
Out-doing rivals on the basis of differentiating qualities of their products |
| Sara Lee STP | |
| Segmentation |
Business segments: Meat products, bakery, food service |
| Target Market |
Food manufacturers, grocery and meat wholesalers and retail traders, restaurants |
| Positioning |
Striving for higher quality, wider product selections &healthier options |
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