Agro Tech Foods SWOT Analysis
Here is a detailed SWOT analysis of Agro Tech Foods covering strengths, weaknesses, opportunities and threats.
Agro Tech Foods Strengths
- Popular subsidiary brands like Sundrop, ACT II, Crystal, etc.
- Strong distribution network
- Affiliation to ConAgra foods of U.S.A.
- Popular for its healthy and nourishing products
- A leading brand in edible oil and foods sector in India
- Sundrop has large market share in sunflower oil market
- Strong brand loyalty and brand recall
- Products perceived as healthy and nutritious
- C.S.R. activities like ‘Feeding children better’
Above are the strengths in the SWOT Analysis of Agro Tech Foods. The strengths of Agro Tech Foods looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Agro Tech Foods Weaknesses
- Low presence in rural markets
- Limited market share in food segment due to competition
These were the weaknesses in the Agro Tech Foods SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Agro Tech Foods Opportunities
- Product line extension in foods segment
- Health consciousness amongst people
- Rise in purchasing power of people in India
- Organise or sponsor events like medical checkups, marathons, etc.
Above we covered the opportunities in Agro Tech Foods SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Agro Tech Foods Threats
- People moving away from oily food, by using less amount of oil
- Low priced products pose a great threat
- High level of competition
The threats in the SWOT Analysis of Agro Tech Foods are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Agro Tech Foods SWOT analysis.
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About Agro Tech Foods
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Agro Tech Foods Overview | |
|---|---|
| Parent Company |
Agro Tech Foods |
| Category |
Food Products |
| Sector | |
| Tagline/ Slogan |
Healthy oil for healthy people |
| USP |
India’s leading foods company catering to healthier life of consumers |
| Agro Tech Foods STP | |
| Segmentation |
People looking for a good quality oils and food brand |
| Target Market |
Health conscious, urban middle and upper middle class families |
| Positioning |
A healthy and nourishing oil and foods brand |
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