Benihana SWOT Analysis
Here is a detailed SWOT analysis of Benihana covering strengths, weaknesses, opportunities and threats.
Benihana Strengths
- Strong brand name –charge a premium for products
- hibachi tables with well-trained chefs cooking in front of customers
- Limited menu, which resulted in reduction of food storage and wastage costs
- Market Leader in Japanese theme and sushi dining with approx 100 restaurants in over 20+ countries
- Over 5000 people are employed with the brand worldwide
Above are the strengths in the SWOT Analysis of Benihana. The strengths of Benihana looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Benihana Weaknesses
- The company’s small-cap status means it's growing from a much smaller installed base
- Franchise model limits the level of authenticity, hence not 100% authentic in its food and connoisseurs of Japanese
These were the weaknesses in the Benihana SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Benihana Opportunities
- Lower priced food could be sold at side tables to service people not interested in the show / pressed for time
- Extend menu offerings
- Global expansion in emerging economies as well as more advertigin to boost brand recall
Above we covered the opportunities in Benihana SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Benihana Threats
- Franchise model poses limitations of consistency of experience
- Niche target market – sushi lovers means limited market
- Unorganised market as well as growth of competitors
The threats in the SWOT Analysis of Benihana are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Benihana SWOT analysis.
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About Benihana
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Benihana Overview | |
|---|---|
| Parent Company |
Benihana Inc |
| Category |
Restaurants |
| Sector | |
| Tagline/ Slogan |
At Benihana, it's not just a meal, it's an experience |
| USP |
Japanese Steakhouse - theme and sushi dining |
| Benihana STP | |
| Segmentation |
People looking for fine dining , authentic and traditional Japanese food |
| Target Market |
Upper middle class and business professionals |
| Positioning |
Japanese theme and sushi dining |
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