Amul Cheese SWOT Analysis
Here is a detailed SWOT analysis of Amul Cheese covering strengths, weaknesses, opportunities and threats.
Amul Cheese Strengths
- Creative advertising campaigns through print ads and TVCs
- High brand presence and availability through retail and local stores
- High visibility of the product with BTL marketing
- Excellent product quality and trusted name
Above are the strengths in the SWOT Analysis of Amul Cheese. The strengths of Amul Cheese looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Amul Cheese Weaknesses
- Limited international and rural presence
- Lot of competitors in the segment means limited market share
These were the weaknesses in the Amul Cheese SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Amul Cheese Opportunities
- Smaller packages for instant consumption
- No frills packaging for rural customers at lower cost
- Newer tastes/varieties
- Tieup with restaurants/food chains/pizza parlors
Above we covered the opportunities in Amul Cheese SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Amul Cheese Threats
- Growing market share of other players
- Entry of other international or local players
- Decline in consumption by health conscious people
The threats in the SWOT Analysis of Amul Cheese are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Amul Cheese SWOT analysis.
About Amul Cheese
The table below gives the brand overview along with its target market, segmentation, positioning & USP
|
|
Amul Cheese |
| Parent Company |
Amul |
|---|---|
| Category |
Cheese |
| Sector | |
| Tagline/ Slogan |
Taste of India |
| USP |
Quality and affordability |
| Amul Cheese STP | |
| Segmentation |
Quality conscious children and adults |
| Target Market |
Kids and youth |
| Positioning |
Taste of India by giving them quality products |
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