Bisleri SWOT Analysis
Here is a detailed SWOT analysis of Bisleri covering strengths, weaknesses, opportunities and threats.
Bisleri Strengths
- Bisleri is India's largest packaged water brand with more than 30% market share
- It has an excellent distribution channel and availability
- Bisleri comes from the house of Parle which has a very positive brand image and legacy in India
- Parle has re-entered the soft drinks market with Bisleri Umbrella brand with new offerings such as Fonzo, Spyci
- Bisleri brand is a generic brand in India for packaged drinking water
- Parle bought Bisleri in 1969 from an Italian called Signor Felice Bisleri who launched Packaged water in India in 1965
- Bisleri has share of its sales from its innovative 20 Ltr package which was launched in 1991
- It is offered in multiple SKUs from 250 ml to to 20 L
Above are the strengths in the SWOT Analysis of Bisleri. The strengths of Bisleri looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Bisleri Weaknesses
- Bisleri brand may get diluted with soft drinks being launched under its name
- Counterfeit brands are easily available in market as Bisleri is a generic brand
- High price of packaged water
These were the weaknesses in the Bisleri SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Bisleri Opportunities
- It should Leverage its parent brand Parle
- Bisleri needs to concentrate more on innovation in water segment e.g. Vedica brand
- Bisleri should consolidate market and have partnerships with local manufacturers and brands
- Bisleri can launch variants of its water focused on fitness market e.g. with added electrolytes etc which can be targeted to gyms and fitness centres
- There should be innovation in packaging
Above we covered the opportunities in Bisleri SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Read more about Bisleri
Bisleri Threats
- Threat from other branded packaged water
- Lot of campaigning against packaged water and plastic bottles
The threats in the SWOT Analysis of Bisleri are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Bisleri SWOT analysis.
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About Bisleri
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Bisleri Overview | |
|---|---|
| Parent Company |
Parle |
| Category |
Water |
| Sector | |
| Tagline/ Slogan |
One Nation One Water; Jaise Aap Vaisi Aapki Bisleri; With Added Minerals |
| USP |
Largest Water brand in India which promises purity |
| Bisleri STP | |
| Segmentation |
For all people seeking hygienic drinking water |
| Target Market |
Age Groups (10-80) middle and upper class |
| Positioning |
High quality water with rigorous testing to ensure purity |
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