Amul Butter SWOT Analysis
Here is a detailed SWOT analysis of Amul Butter covering strengths, weaknesses, opportunities and threats.
Amul Butter Strengths
- Creative advertising with Amul Baby print ads
- High brand presence and visibility
- Availability of Amul butter is good with large distribution network through retails, kirana stores, local distributors etc.
- Excellent product quality and trusted name
- Affordable price and variable packaging
Above are the strengths in the SWOT Analysis of Amul Butter. The strengths of Amul Butter looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Amul Butter Weaknesses
- Some people don’t prefer butter form cow’s milk and prefer local homemade butter
These were the weaknesses in the Amul Butter SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Amul Butter Opportunities
- Smaller packages for instant consumption
- No frills packaging for rural customers at lower cost
- Tie-ups with corporates, hotels, resort chains etc
Above we covered the opportunities in Amul Butter SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Amul Butter Threats
- Local butter manufacturers
- Low FatLow cholesterol butters like Nutalite
- Reduction in consumption by health conscious people
The threats in the SWOT Analysis of Amul Butter are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Amul Butter SWOT analysis.
About Amul Butter
The table below gives the brand overview along with its target market, segmentation, positioning & USP
|
|
Amul Butter |
| Parent Company |
Amul |
|---|---|
| Category |
Butter |
| Sector | |
| Tagline/ Slogan |
Utterly Butterly Delicious; The Taste of India |
| USP |
Most trusted butter brand in India |
| Amul Butter STP | |
| Segmentation |
Health and quality conscious people |
| Target Market |
Lower, middle and upper class people |
| Positioning |
Taste of India Tasty Butter for people of all age groups |
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