Minute Maid SWOT Analysis
Here is a detailed SWOT analysis of Minute Maid covering strengths, weaknesses, opportunities and threats.
Minute Maid Strengths
- Excellent branding and advertising
- Excellent distribution and availability
Above are the strengths in the SWOT Analysis of Minute Maid. The strengths of Minute Maid looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Minute Maid Weaknesses
- Slightly higher price
These were the weaknesses in the Minute Maid SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Minute Maid Opportunities
- Leverage successful brand Coca Cola
- Advertise more
- Buy out competition
- More Brand recognition
Above we covered the opportunities in Minute Maid SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Read more about Minute Maid
Minute Maid Threats
- Threat from other drinks competitors
- Threat from substitutes like fruit juices
The threats in the SWOT Analysis of Minute Maid are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Minute Maid SWOT analysis.
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About Minute Maid
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Minute Maid Overview | |
|---|---|
| Parent Company |
Coca Cola |
| Category |
Beverage |
| Sector | |
| Tagline/ Slogan |
Feel the Orange feel the pulp |
| USP |
Real fruit extract |
| Minute Maid STP | |
| Segmentation |
Fruit based beverage |
| Target Market |
Youth of Lower, middle income |
| Positioning |
Real fruit extract |
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