Cadbury's Dairy Milk SWOT Analysis
Here is a detailed SWOT analysis of Cadbury's Dairy Milk covering strengths, weaknesses, opportunities and threats.
Cadbury's Dairy Milk Strengths
- Number 1 chocolate brand in the world with lot of variants like Fruit & Nut, Crackle and Roast Almond, Eclairs
- Celebrity brand ambassadors
- Excellent advertising, reach and accessibility
- High brand loyalty
- Top of the Mind Brand
Above are the strengths in the SWOT Analysis of Cadbury's Dairy Milk. The strengths of Cadbury's Dairy Milk looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Cadbury's Dairy Milk Weaknesses
- Food products have a limited shelf life
- Marred by scandal few years back
These were the weaknesses in the Cadbury's Dairy Milk SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Cadbury's Dairy Milk Opportunities
- Untapped rural markets
- Better product packaging and preservation
- Leverage Cadburys successful brand
- Sugarfree category
Above we covered the opportunities in Cadbury's Dairy Milk SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Cadbury's Dairy Milk Threats
- Other branded and local chocolate manufacturers
- Sweets as substitutes
The threats in the SWOT Analysis of Cadbury's Dairy Milk are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Cadbury's Dairy Milk SWOT analysis.
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About Cadbury's Dairy Milk
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Cadbury's Dairy Milk Overview | |
|---|---|
| Parent Company |
Cadbury |
| Category |
Chocolates |
| Sector | |
| Tagline/ Slogan |
The 'Real Taste of Life' ; 'Kuch Meetha Ho Jaaye' ;'Meethe mein kucch meetha ho jaye; |
| USP |
Biggest global brand name in the world of chocolates |
| Cadbury's Dairy Milk STP | |
| Segmentation |
People looking to have a chocolate which is high in quality and moderately priced |
| Target Market |
All age groups Lower, middle and upper class people |
| Positioning |
Something sweet' after meals |
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