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Kinley SWOT Analysis

Here is a detailed SWOT analysis of Kinley covering strengths, weaknesses, opportunities and threats.

Published by MBA Skool Team in Food & Beverages category Last Updated: April 14, 2024Read time:

Kinley Strengths

  1. Excellent branding and advertising
  2. Excellent distribution and availability

Above are the strengths in the SWOT Analysis of Kinley. The strengths of Kinley looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Kinley Weaknesses

  1. No clear positioning- just like any other packaged drinking water

These were the weaknesses in the Kinley SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Kinley Opportunities

  1. Leverage successful brand Coca Cola
  2. Advertise more
  3. Buy out competition
  4. More Brand recognition

Above we covered the opportunities in Kinley SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Kinley Threats

  1. Threat from other drinks competitors
  2. Lot of People don’t spend on water or buy local brands

The threats in the SWOT Analysis of Kinley are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Kinley SWOT analysis.

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About Kinley

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Kinley Overview
Parent Company

Coca Cola
Category

Water
Sector

Food & Beverages
Tagline/ Slogan

Boond boond mein vishwaas
USP

Made with reverse –osmosis along with the latest technology to ensure purity
Kinley STP
Segmentation

For all people seeking hygienic drinking water
Target Market

All age groups Lower, middle and upper class people
Positioning

Water that is as pure as it is meant to be


This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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