Dabur Real Juice SWOT Analysis
Here is a detailed SWOT analysis of Dabur Real Juice covering strengths, weaknesses, opportunities and threats.
Dabur Real Juice Strengths
- Strong Dabur brand name
- Excellent branding and advertising
- Excellent distribution and availability
Above are the strengths in the SWOT Analysis of Dabur Real Juice. The strengths of Dabur Real Juice looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Dabur Real Juice Weaknesses
- Slightly higher priced
These were the weaknesses in the Dabur Real Juice SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Dabur Real Juice Opportunities
- Leverage successful brand Dabur
- Advertise more
- Buy out competition
Above we covered the opportunities in Dabur Real Juice SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Dabur Real Juice Threats
- Threat from other drinks competitors
- Threat from substitutes like fruit juices
The threats in the SWOT Analysis of Dabur Real Juice are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Dabur Real Juice SWOT analysis.
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About Dabur Real Juice
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Dabur Real Juice Overview | |
|---|---|
| Parent Company |
Dabur |
| Category |
Beverage |
| Sector | |
| Tagline/ Slogan |
My Real Fruit Power |
| USP |
Fruit flavored health drink |
| Dabur Real Juice STP | |
| Segmentation |
For all people seeking a healthy fruit based drink for regular occasions, parties |
| Target Market |
All age groups Lower, middle and upper class people |
| Positioning |
A fruit juice made from real fruits |
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