Bingo Mad Angles SWOT Analysis
Here is a detailed SWOT analysis of Bingo Mad Angles covering strengths, weaknesses, opportunities and threats.
Bingo Mad Angles Strengths
- Unique and popular branding and advertising on TVCs and print ads
- Excellent distribution and availability
- Great variety of flavors gives customers options
- Reasonable pricing ensures spontaneous purchase
- Strong backing of ITC Limited brand name
Above are the strengths in the SWOT Analysis of Bingo Mad Angles. The strengths of Bingo Mad Angles looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Bingo Mad Angles Weaknesses
- Health conscious people do not prefer such snacks
- Limited penetration in rural markets
These were the weaknesses in the Bingo Mad Angles SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Bingo Mad Angles Opportunities
- Leverage successful brand ITC
- Advertise more through online and offline media
- Buy out local competition
- More variety of flavors will help brand grow
Above we covered the opportunities in Bingo Mad Angles SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Bingo Mad Angles Threats
- Threat from local substitute snacks
- Boycott by health conscious people
The threats in the SWOT Analysis of Bingo Mad Angles are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Bingo Mad Angles SWOT analysis.
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About Bingo Mad Angles
The table below gives the brand overview along with its target market, segmentation, positioning & USP
|
Bingo Mad Angles | |
| Parent Company |
ITC |
|---|---|
| Category |
Wafers |
| Sector | |
| Tagline/ Slogan |
Har angle se mmm |
| USP |
Triangle shaped multi flavored snack |
| Bingo Mad Angles STP | |
| Segmentation |
People who want to have between meal snacks |
| Target Market |
Youth of Lower, middle income |
| Positioning |
Flavored triangle snack |
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