Burger Street SWOT Analysis
Here is a detailed SWOT analysis of Burger Street covering strengths, weaknesses, opportunities and threats.
Burger Street Strengths
- Family owned business which has expanded through many outlets
- Understanding of local tastes has been beneficial$
- Fresh made to order food adds to customer satisfaction
- Specialty beverages also available
- Has been in the fast food industry since a long time
Above are the strengths in the SWOT Analysis of Burger Street. The strengths of Burger Street looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Burger Street Weaknesses
- Limited number of stores as compared to bigger food chains
- Being a small chain, the revenue market share is less
These were the weaknesses in the Burger Street SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Burger Street Opportunities
- Build brand loyal local customer base
- Expand menu beyond burgers
- Offer waiter service and delivery service at par with global industry standards
Above we covered the opportunities in Burger Street SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Burger Street Threats
- Large multinational burger chains
- Health conscious customers
- Changing economic scenarios and increasing prices of raw materials
The threats in the SWOT Analysis of Burger Street are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Burger Street SWOT analysis.
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About Burger Street
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Burger Street Overview | |
|---|---|
| Parent Company |
Family owned. Owned by Bill Waugh |
| Category |
Quick server hamburger chains |
| Sector | |
| Tagline/ Slogan |
Deliciously Fresh |
| USP |
Highest quality ingredients |
| Burger Street STP | |
| Segmentation |
Traditional American burger lovers |
| Target Market |
Sub Urban Dallas Fort Worth and Tulsa |
| Positioning |
Small burger joint that provides comfort food for sub urban youth |
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