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Mint-O SWOT Analysis

Here is a detailed SWOT analysis of Mint-O covering strengths, weaknesses, opportunities and threats.

Published by MBA Skool Team in Food & Beverages category Last Updated: August 02, 2023Read time:

Mint-O Strengths

  1. Excellent branding and advertising
  2. Excellent distribution and availability

Above are the strengths in the SWOT Analysis of Mint-O. The strengths of Mint-O looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Mint-O Weaknesses

  1. Not too popular in urban areas

These were the weaknesses in the Mint-O SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Mint-O Opportunities

  1. Leverage successful brand ITC
  2. Advertise more
  3. Buy out competition
  4. More Brand recognition

Above we covered the opportunities in Mint-O SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Mint-O Threats

  1. Threat from local candies
  2. Threat from chocolates

The threats in the SWOT Analysis of Mint-O are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Mint-O SWOT analysis.

Read Similar SWOT analysis

About Mint-O

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Mint-O Fresh

Parent Company

ITC

Category

Chocolate

Sector

Food & Beverages

Tagline/ Slogan

Laila ko karna ho impress to majnu ne khaai Mint-O fresh;

USP

Active mint deposited candy

Mint-O STP
Segmentation

People looking to have a sweet after mint

Target Market

Youth of Lower, middle income

Positioning

For the cool youth


This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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