Here is a detailed SWOT analysis of Mentos covering strengths, weaknesses, opportunities and threats.
Above are the strengths in the SWOT Analysis of Mentos. The strengths of Mentos looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
These were the weaknesses in the Mentos SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Above we covered the opportunities in Mentos SWOT Analysis. The opportunities for any brand can include prospects of future growth.
The threats in the SWOT Analysis of Mentos are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Mentos SWOT analysis.
Read Similar SWOT analysis
About Mentos
The table below gives the brand overview along with its target market, segmentation, positioning & USP
Mentos | |
Parent Company |
Perfetti van Melle |
---|---|
Category |
Chocolate |
Sector | |
Tagline/ Slogan |
Dimag ki batti jala de; |
USP |
A mint which is crunchy and smooth outside soft and really fresh inside |
Mentos STP | |
Segmentation |
People looking to have sweet after mint |
Target Market |
Youth from middle and upper class |
Positioning |
Having a Mentos gives you new ideas |
This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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